Weekly Digest – 2 December 2020

Welcome back to our Weekly Digest. We hope you and your family are safe and doing well. Read on for this week’s updates and some ideas that will help us all overcome this crisis.

Central Bank Holds Rates

The Reserve Bank of Australia (RBA) left its cash rate at a record low 0.1% and maintained its $100 billion quantitative easing programme. RBA Governor Philip Lowe said the Reserve Bank Board is ready to do what they can with the tools they have to help.

The top central banker also said economic growth is expected to be “solidly positive” in both the September and December quarters, striking an optimistic note. However, he also warned a recovery from the pandemic would be bumpy and uneven, signaling the need for policy support for a long time to come.

Australia Invests $4 Million in New COVID-19 Research

More than $4 million will be distributed from the Medical Research Future Fund (MRFF) through two grant rounds to institutions including Monash University, Deakin University and Macquarie University, allowing researchers to continue to examine the virus and respond to the pandemic.

These grants also aim to develop high priority digital health infrastructure, improving the speed and features of health system responses during acute crises, such as the COVID-19 pandemic.

COVID-19 Restrictions Outlined

The federal, state, and territory governments have outlined the COVID-19 restrictions that are in place to prevent the spread of the virus. Details of the plan to ease these restrictions over time including domestic travel and remote area access can be found here, There is also advice for international travelers, the framework for national reopening, and the Pandemic Health Intelligence Plan.

Financial Help and Free Mentorship For Online Businesses

Micro and small business operators can get financial assistance and free mentoring through a government-funded programme called New Enterprise Incentive Scheme (NEIS).

New entrepreneurs can access free mentoring for the first 12 months of participation in the program and receive financial assistance for up to the first 39 weeks of business operation.

Existing micro-businesses impacted by COVID-19 can access NEIS if they need help to keep their businesses running.

Also, people with part-time contracts who are working up to 25 hours per week can access NEIS if they are looking to start their own business.

Contact us so we can also help you evaluate the funding and business support options you may be eligible for.

Business Growth Fund Launched

The government-backed Australian Business Growth Fund has launched to ensure small- and medium-sized businesses have access to equity finance as the country recovers from the COVID-19 crisis.

The fund will allow Australian businesses to apply for long-term equity capital investments between $5 million and $15 million, where they have generated annual revenue between $2 million and $100 million and can demonstrate three years of revenue growth and profitability.

If you need help assessing your eligibility or to consider other financing options, do not hesitate to contact us for guidance.

Government-backed COVID-19 Loans Extended

The government is extending its small business COVID-19 loans scheme until June 2021. The team at Cadenze can help you access these loans, contact us to find out more.

Rebuilding Customer Loyalty Post-Pandemic

Given the exciting progress in the development of COVID-19 vaccines, it seems like we’re starting to see the light at the end of the tunnel.

However, getting back on track may not be as easy as it seems. Businesses which had to shut down during the pandemic may have lost some momentum in their customer relationships. Below are ways to make customers re-engage:

  • Provide incentives to engage with your business by offering special offers, discounts and gift cards.
  • If you increased your social media and email marketing efforts at the height of the pandemic, keep that activity going and stay in touch.
  • Strong customer relationships are built on trust.  The best way to establish this is to stay true to your brand and put your customers first.
  • Know your customers’ evolving needs and adapt accordingly. Those who survived throughout the pandemic are those that have pivoted to meet their customers’ changing priorities.

If you are struggling to keep your business afloat, get in touch with us so we can work out a plan.

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